FASHION PICKSSustainable Indian Brands That Serves FashionAs consumers become more conscious of the impact of fast fashion on the environment, the demand for sustainable clothing brands has soared.
GLOBALISATIONHow Indian Fashion Is More Than A SareeIndian fashion has often been synonymous with the saree, an iconic garment that symbolizes tradition and elegance.
BEAUTYThe Psychology Of Beauty Brand Marketing In IndiaWhat is it about beauty marketing that speaks to our psyche? Why do certain products and brands resonate with us more than others?
GLOBALISATION FEATUREWhat Brought Deepika Padukone To The Forefront Of The Global Fashion IndustryAs one of India's most acclaimed actors and an international icon, Deepika Padukone has not only made her mark in the world of cinema but al
MARKETIndia's Fashion Forecast For The Year 2024As we stand on the cusp of a new era, the predictions for the year's fashion trends are here with some educated projections based on current
BEAUTYWhat Makes Tira Beauty Different From NykaaIn a world where beauty is celebrated and diverse, India has witnessed the rise of two remarkable beauty platforms — Nykaa and Tira Beauty.