How Localized Is High-Street Brand H&M In India?
Has H&M truly resonated with the sartorial taste of Indian consumers, or does it remain a global player with only a superficial Indian touch
top of page
ALL ARTICLES
Will AI Replace Models In The Fashion Industry?
As the world teeters on the brink of technological revolution, the question lingers like a haunting specter - will AI cast a sinister shadow
Fashion Trends India 2024 - Fueled By Film Celebrities
How do these cinematic A-listers continually redefine what is to be in fashion? Bollywood stars, with their larger-than-life personas, have
Does Fashion Needs More Of Viral Influencer Orry In Marketing?
With a presence at every high-profile event and knack for staying relevant in the spotlight make Orry a marketing powerhouse, captivating th
Jewellery Brand Misho Becomes More Of A Fashion Brand
What started as sculptural, metallic jewellery for the body has now blossomed into a full-fledged fashion brand, evolving beyond its roots t
Why Is Zara Perceived As Luxury In India?
The growing sector of Indian consumers with disposable incomes desire to stay ahead of international trends. Zara taps into this desire by o
Wins And Fails At India Couture Week - Moments Beyond Lehengas
It was a week of drama, designer comeback, theatrical spectacle, veteran models on ramp, and of-course couture at Hyundai India Couture Week
The Business Of Luxury Fashion In India
The multi-billion-dollar fashion industry of India is a complex ecosystem of mergers and acquisitions. This business of luxury thrives on cr
Does India Really Needs Sephora?
Despite its global acclaim and extensive portfolio of premium beauty brands, Sephora finds itself grappling for a solid foothold in India's
Megha Kapoor Spearheaded The Revolutionization Of Vogue India
Through her editorial direction and visionary leadership, Megha Kapoor has elevated Vogue India to new heights, capturing the essence of con
Bollywood Doesn't Approve To The Idea Of Quiet Luxury
The industry, known for its grandiose spectacles and flamboyant lifestyles, tends to shy away from the understated charm and subtlety that d
Masoom Minawala, Lighthouse Of Indian Fashion In The Diaspora
Casting light through the maritime fog, Minawala guides not just fashion trends but also embodies a deeper narrative of cultural continuity
bottom of page