As consumers become more conscious of the impact of fast fashion on the environment, the demand for sustainable clothing brands has soared.
Photo: @nonasties
Several brands have emerged, combining fashion with a commitment to sustainability. These brands prioritize ethical practices, fair trade, and eco-friendly materials, setting a shining example in the fashion industry. Let's explore the sustainable clothing brands of India that are making a positive difference.
The Summer House
The Summer House is a Bangalore-based brand that emphasizes ethical practices and sustainability. They use natural and organic fabrics, such as cotton and linen, and prioritize transparency and fair-trade production. Their collections feature minimalist designs with a contemporary twist, promoting slow fashion and encouraging customers to invest in long-lasting pieces that are both stylish and sustainable.
Doodlage
Doodlage is a Delhi-based brand that upcycles waste fabric into unique and trendy clothing. They source textile waste from large manufacturers and transform it into fashionable garments, making each piece one-of-a-kind. Doodlage's designs are characterized by their innovative use of patchwork, contrasting textures, and vibrant colors.
No Nasties
No Nasties is a brand that lives up to its name. With a promise of no pesticides, no toxic dyes, and no unfair labor, this brand stands firmly committed to ethical clothing. Being an organic and fair-trade clothing brand from Goa, they use 100% organic cotton, ensuring that no harmful chemicals are used in the production process. No Nasties focuses on creating comfortable and versatile clothing essentials while promoting transparency and fair wages throughout their supply chain.
B Label
B Label is a Mumbai-based brand that combines sustainability with a touch of luxury. They use sustainable fabrics like organic cotton, tencel, and bamboo to create high-quality clothing. B Label focuses on creating timeless and sophisticated designs that can be worn for years, reducing the need for fast fashion consumption.
1101 - Eleven O One
Eleven O One is an emerging sustainable clothing line in the women's fashion industry founded in 2020. The label identified a huge gap in the market for affordable sustainable clothing, and the goal to bridge this gap gave birth to 1101 - Eleven O One. The sustainable label claims to use only certified fabrics such as Ecovero™ Viscose and BCI Cotton™ which are free from toxic dyes. Eleven O One promotes sustainable practices and aims to raise awareness about the importance of conscious consumption and waste reduction.
These sustainable brands are not only making a positive impact on the environment but also promoting fair trade practices and ethical production. By choosing to support these brands, consumers can contribute to a more conscious fashion industry in India.
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