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  • Asmita Biswas

Not Every Global Beauty Trend Is For Indians

While the dictatorship of global beauty imposes trends on every corner of the world, it is important to question its relevance and applicability.


Hailey Baldwin Bieber

Photo: Hailey Baldwin Bieber (Rhode Skin, Founder)


The global beauty landscape is a treasure trove of trends and techniques that traverse borders and captivate audiences worldwide. However, amidst the myriad of these beauty trends, it's essential to discern that not every trend seamlessly translates to resonate with Indian preferences, skin types, and cultural nuances.


One such trend that has attracted considerable interest is the concept of "glass skin," epitomizing a luminous and translucent complexion akin to glass. While this trend has gained traction in global beauty conversations, its compatibility with Indian skin types and climate poses pertinent considerations.


Understanding the Glass Skin Trend

The Glass Skin trend emphasizes achieving a clear, dewy, and almost transparent complexion through meticulous skincare routines and the use of specific beauty products. It often involves multiple steps such as double cleansing, exfoliating, layering lightweight hydrating products, and using illuminating makeup to create the appearance of radiant, poreless skin.


Challenges for Indians

The pursuit of achieving "glass skin" often entails an intricate multi-step skincare regimen. While this approach may align with certain skin types and climates, it may not necessarily harmonize with the inherent characteristics and needs of every Indian skin type, which are diverse and susceptible to the effects of humidity, pollution, and sun exposure.


• Skin Types and Tones

The beauty trend predominantly appeals to those with combination or oily skin and a lighter complexion, whereas India boasts a variety of skin types, from dry to sensitive, and a multitude of tones. The products and techniques typically associated with the Glass Skin look may not be universally suitable for Indian skin, leading to potential skin issues and complications.


• Climatic Conditions

The multifaceted climate in India, ranging from humid to dry, can pose challenges for those aspiring to achieve the coveted Glass Skin look. The high humidity levels in many parts of the country can make it difficult to maintain the level of skin "translucency" associated with the trend. Additionally, the prevalent exposure to harsh sunlight and urban pollution adds an extra layer of complexity in achieving and sustaining the delicate and flawless complexion epitomized by the trend.


• Unrealistic Beauty Standards

Furthermore, the endeavour of "glass skin" may inadvertently perpetuate unrealistic beauty standards and promote an unattainable ideal that fails to celebrate the natural vibrancy and diversity of Indian skin. The emphasis on achieving an almost translucent complexion may not resonate with the cultural appreciation for diverse skin tones and the celebration of individual beauty.


While the Glass Skin trend may be well-suited for some, it may not be the most practical or achievable beauty goal for many individuals in India. It's crucial to recognize the need to evaluate trends through the lens of inclusivity, efficacy, and cultural relevance, rather than blindly embracing every global beauty trend. By doing so, the industry can move towards an approach for beauty and skincare that is more considerate of individual needs and backgrounds.

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