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FOI Staff

Does Fashion Needs More Of Viral Influencer Orry In Marketing?

With a presence at every high-profile event and knack for staying relevant in the spotlight make Orry a marketing powerhouse, captivating the next generation of fashion consumers.


Orry Fashion at Ambani Wedding

Photo: Socialite Orry at the Ambani Wedding in Rahul Mishra


The name on everyone's lips these days is none other than Orhan Awatramani, more commonly known as Orry. This enigmatic gentleman has become a staple of Bollywood’s glittering parties, perpetually surrounded by the starlets of Gen-Z. His presence alongside the likes of Janhvi Kapoor, Sara Ali Khan, Ananya Panday, and Suhana Khan has left the curious public in a frenzy, desperately seeking to uncover the true identity of Orry. 


He is no ordinary socialite; Orry has mastered the art of being seen. Always impeccably dressed in the latest trends and flashing his disarming smile, he is the darling of the paparazzi. Yet, Orry’s charms extend beyond mere appearances. His recent feature on the final episode of the ever-popular Koffee With Karan, hosted by the inimitable Karan Johar, has only added to his mystique.


In this unprecedented episode, often likened to an episode of Black Mirror, Orry divulged startling insights into his life. He revealed the existence of a 'relevance room,' a space where he and his team of ‘minions’ concoct strategies to keep him perpetually in the limelight. Perhaps most astonishingly, Orry spoke of his ‘doppelgangers’ who serve as placeholders when he is fashionably late, and his meticulously planned ‘digital demise’ followed by a grand comeback. Such revelations confirm Orry’s status as a marketing genius, a puppeteer behind his own public persona.


It is no wonder, then, that Orry has become the new "It" boy of B-town, renowned not just for his star-studded connections but also for his formidable influence in fashion. His flamboyant style and audacious fashion choices make him a standout at any event, and it is high time the fashion industry recognizes the marketing goldmine that is Orry.


So, dear readers, keep your eyes peeled for Orry. For he is not merely mingling with the stars; he is orchestrating his rise with the finesse of a maestro. The glittering world of Bollywood has found its newest luminary, and one can only anticipate what grand spectacle he will unveil next.

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